Paid search is the fastest tap to turn on
SEO is worth doing, but it builds over months. When you want the phone ringing this week, Google Ads is the lever. Your advert can sit at the top of the results the day it goes live, in front of people already searching for exactly what you do.
The skill is not spending money, anyone can do that. It is spending it only on the clicks that could become a job, and turning those clicks into calls. That is what we manage for you.
What good Google Ads management actually involves
Targeting the searches with real intent in your area, and building out the negative keywords that stop your budget bleeding on tyre-kickers and job-hunters. Then a landing page built to convert, call tracking so you can see what you got, and weekly tuning on the numbers.
You keep full control of the budget, you see exactly where the money went in plain English, and there is no long lock-in contract. If it is not paying, we fix it or you stop.
Google Ads by trade
The way work comes in differs by trade, so we tailor the approach:
Common questions
Do I pay you and Google separately?
Yes. Your advertising budget goes to Google for the clicks, and we charge a separate fee for setting up and managing the campaigns. We keep both figures completely transparent so you always know where the money is going.
How much should I spend?
It depends on your trade and area, but most local tradesmen start modestly and scale up once they can see the calls coming in. We will give you an honest starting figure and adjust it based on what the results tell us, not guesswork.
How quickly will I see enquiries?
Fast. Unlike SEO, paid ads put you at the top of Google the day they go live, so you can start getting calls within days. The first couple of weeks are about tuning, then it settles into a predictable flow.
Do I need a good website first?
It helps a lot. Paid clicks land on a page, and if that page is slow or unconvincing the money is wasted. If your site is letting you down we will tell you straight, and we build sites too, so we can sort both.
Am I tied into a long contract?
No. We do not lock you in. The ads have to earn their place every month, and if they are not working for you, you can stop. We would rather keep you because it is paying off.
