The map pack is the prize
When someone searches for a trade and a town, Google shows three local businesses on a map above everything else. Those three get most of the clicks and calls. Your Google Business Profile is what decides whether you are one of them.
An unclaimed, half-filled or wrongly categorised profile leaves you out of that box entirely, no matter how good your work is. A properly optimised one puts you in front of people ready to call.
What a properly set up profile needs
Claimed and verified, with the right primary and secondary categories, accurate service areas for the towns you cover, complete contact details, real photos of your work, and the services you offer listed out. Then a steady flow of genuine reviews, which is the single biggest factor in where you rank locally.
We sort all of it, and make sure it is consistent with your website so Google trusts the whole picture. It is one of the cheapest, fastest wins available to a local trade business.
Common questions
What is a Google Business Profile?
It is your listing on Google Maps and in the local map pack, the box of three businesses that appears above the normal results for local searches. It costs nothing to have, and for most tradesmen it is the single most valuable piece of online real estate.
Why does it matter so much for trades?
Because local searches resolve in the map pack. When someone searches a trade plus a town, the three map results get the lion's share of the clicks and calls. If your profile is unclaimed or thin, you are invisible there.
What do you actually do?
We claim and verify the profile, fill out every relevant field, set the right categories and service areas, add photos, and set you up to gather reviews properly. Then we make sure it is consistent with your website.
Is this a one-off or ongoing?
The setup and optimisation is a one-off. If you want ongoing review-building and SEO on top, that is our SEO service, and we will tell you honestly whether you need it.
Do you cover my area?
We are based in Watford and work with tradesmen across Hertfordshire and the surrounding counties, and remotely further afield.
